Phoenix was tapped for a second year by Unilever to create and produce an integrated brand creative and custom advertising campaign for Vaseline Men and ESPN. Phoenix produced four HD television commercials, this one (Vaseline Men - Gym), as well as online and print media featuring “Brothers“ star and former NY Giants defensive end Michael Strahan. Phoenix shot Strahan demonstrating various 15-minute workouts that conclude with the application of Vaseline Men fast absorbing lotion. In addition to the live action, Phoenix created graphic assets and stills for the print, TV and online media. The spots, which aired nationally, can also be seen, along with behind-the-scenes footage, at strongerskin.com. Vaseline allowed us to build the campaign from the ground up and infuse every facet of the campaign and its execution with our process and creative vision. The campaign earned Phoenix a silver Effie Award and was acknowledged by the NY Times. https://vimeo.com/channels/phoenixproductions/26084104